SEO TIPS AND INSIGHTS

Insights, thoughts and resources for SEO, project management, client experience, ecommerce strategy and growing a brand.

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SEO Strategy

Stop using 'click here' links in your copy (what to do instead)

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Behind the Scenes

10 life and career lessons I've learned about being an SEO

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SEO Processes & Workflows

How the marginal gains theory can help you measure SEO

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Behind the Scenes SEO Strategy

BTS: Life as an SEO strategist for Shopify and Magento stores

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Content Strategy SEO Strategy

How to write product descriptions that feel human and convert

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SEO Strategy

10 ways you can measure SEO performance in Semrush

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Content Strategy SEO Strategy

Why I stopped chasing keywords and started focusing on intent

6 bottles of identical bottles, differed only by colour

Content Strategy SEO Strategy

How to handle duplicate content for product variations