SEO consultant in Manchester

This is where everything clicks. Attainable and sustainable growth that feels true to your brand.

seo management for ecommerce entreprenurs

You know your product, your audience. I know SEO. It's like.. magic waiting to happen.

I love looking at data and making SEO strategy ridiculously simple. You may not have the time or internal resources to go deeper into SEO, other than writing content you think will attract people looking for your products.

You see your website on Google and ChatGPT, and you’re getting some traffic. That’s been fine for a while now, but you want the next phase to happen. That’s where you need a SEO specialist to take you there.

Hi, I’m Dawn. Your friendly, local (if you’re in Manchester) SEO.

Clients I've worked with

Services included SEO support, copywriting, email marketing and ecommerce consultancy.

HOW I GOT HERE

Through 20 years of experience, I’ve become an expert at creating strategic marketing plans for ecommerce brands.

From retail to freelance copywriter

I didn’t start in SEO. Around ’05 I was in a jr. account manager role at a retail brand, but I wanted so much more. I spent my evenings and weekends as a freelance copywriter and I dreaded Mondays! I was having too much fun writing content to focus on my full-time role.

So I felt brave and left to freelance as a full-time copywriter. Optimising copy for SEO was a different time back then, and I cringe when I think of the weird and embarrasing ways I would try to compete with other brand’s content! But it worked (an approach that would be unthinkable nowadays).

From freelance copywriter to my own studio

Around 2012 I was specialising in ecommerce (and more to the point, Shopify) marketing and still freelancing. The busier I got, the more clients that were filling up my scheule, the less time I got to work on my business.

I built a small freelance team so I could capture my time back, and instead of writing, I was consulting as well as running my business, managing clients and pushing the business forward through socials and SEO.

Life was good. Until it wasn’t (it has a happy outcome though!).

From my own studio to back to freelance

Unfortunately, I had some health concerns around 2016 and I had to prioritise life over business. I closed my studio and worked part-time as a freelance SEO consultant. WFH culture wasn’t as much of a thing as it is now, so going back to freelancing worked for me, instead of working agency-side.

From freelance SEO consultant to project manager

In 2021 I saw how WFH was much more of a thing than it was 2 years ago. I was ready for my next career phase, freelancing was part of how I got here and I was thankful for the opportunities I got, but it was lonely/exhausting.

I went into a project management role (call it a mid-life crisis! J/K!) to get a feel of something different. I had a lot of client success stories and I’m a natural at organsing people, so this role felt like a positive step in my career.

From project manager to SEO strategist

All that knowledge in SEO, Shopify, and agency processes formed my biggest opportunity yet. I’m still managing projects, but I also support our clients for SEO at Absolute Design. Intrested in working with me? That’s your door!

hey, i'm dawn. seo strategist + chaos killer.

Your website already tells your story. I help make sure it’s one Google and your customers both understand.

What I love most, is seeing my clients gain clarity and confidence in how they show up in organic search. I’ve seen how much pressure there is to “get SEO right”, and how heavy it can feel when you’re guessing or trying to keep up with advice that doesn’t fit your business.

When things start making sense in SEO, everything gets lighter. Decisions feel easier, progress feels steadier, and growth feels genuine, not forced.

Explore my blog for actionable SEO insights, or work with me at Absolute Design for hands-on support for your Shopify or Magento store.